Promoting Your App: Monthly Social Media Posts
This post is part of a series for our customers on easy ways to promote your app.
It’s a simple equation – the more you tell your alumni and members about your app, the more will download and use it.
We’re seeing high download statistics from customers who make monthly posts via their existing social media about their app. Plus, this type of promotion is free.
To make your job easy, we’ve put together sample posts for every month of the year (see below). Just copy, paste and substitute your institution’s name and smart link.
Remember to include your “smart link” in your announcement – it recognizes the kind of device it is clicked on from, and directs your users to the easiest way to download.
For example, Michigan State University’s smart link is: http://mycribsheet.com/msu. If you are not sure what your smart link is, e-mail nicole@capandcompass.com
Happy posting!
January
Ring 201X with [YOUR NAME]’s alumni app on your iPhone, iPad, Android, Blackberry, or desktop: http://mycribsheet.com/[USERNAME]
February
Happy Valentine’s! If Cupid found his mark, read about engagement rings in our mobile alumni app: http://mycribsheet.com/[USERNAME]
March
Dreading tax time? Get tips on taxes, and the latest [YOUR NAME] news, in our free alumni app: http://mycribsheet.com/[USERNAME]
April
It’s National Financial Literacy Month! Learn about credit and investing in our free alumni app: http://mycribsheet.com/[USERNAME]
May
Congrats, Class of 201X, on joining the ranks of [YOUR NAME] alumni! Download our alumni app today: http://mycribsheet.com/[USERNAME]
June
Relocating? Get helpful hints on moving, and follow your new local alumni club news, in our alumni app: http://mycribsheet.com/[USERNAME]
July
Happy 4th! Before you light those fireworks, brush up on health insurance choices in our alumni app: http://mycribsheet.com/[USERNAME]
August
Heat got you down? Refresh with the latest [YOUR NAME] news through our cool mobile app for alumni: http://mycribsheet.com/[USERNAME]
September
It’s Labor Day! Use the day off to brush up on Work Etiquette with our alumni app: http://mycribsheet.com/[USERNAME]
October
Get the latest on Homecoming with our alumni app on your iPhone, iPad, Android, Blackberry, or desktop: http://mycribsheet.com/[USERNAME]
November
Want a super stylish” I Voted” sticker? Get voting tips, and [YOUR NAME] news, in our alumni app: http://mycribsheet.com/[USERNAME]
December
Happy Holidays from [YOUR NAME]! Enjoy a gift from us all year with our free alumni app: http://mycribsheet.com/[USERNAME]